Where Loyalty is Rewarded.

East End Liquor is in the business of knowing drinks.

We are locally owned and operated. In store you’ll find an extensive selection of choices from your trusty favourites through to the newest drinks to the market. 

Choose from a wide range of homegrown New Zealand wines, including Sauvignon Blanc,  Central Otago Pinot Noir and everything in between. If you prefer something from abroad there’s a good range of wines available from Australia, Italy, France and across the globe. Bubbles are one of our favourite varieties, whether you’re after a Friday night glass of sparkling wine or you need celebratory champagne we’ve got you covered.

Craft beer lovers will be spoilt for choice with the wide range of beers on offer, pour your own or grab a pack from your favourite brewery. There’s also plenty of traditional brands in store like Speights, Heineken and DB. 

We don’t stop at beer and wine - you’ll discover the fridges are full of ciders and other ready to drink products, as well as an assortment of spirits. 

If you’re struggling to decide, don’t forget that you can always ask one of our friendly team for help. They’re happy to provide recommendations to fit any budget or occasion!